FertilitySmarts was founded by Kelly Park several years ago with the intention of providing educational resources for individuals facing fertility challenges. In 2023, IVF Store, LLC acquired the platform, aiming to perpetuate Kelly’s mission while enhancing its content through contributions from esteemed fertility clinicians and experts globally. Presently, FertilitySmarts stands as a premier online information hub, featuring articles authored by recognized specialists in the realm, elucidating the scientific intricacies of fertility issues.